Drinks Recruitment

At Advocate Group, we’re a leading drinks recruitment agency UK offering comprehensive drinks recruitment services and deep beverage industry recruitment expertise. From RTD recruitment for ready-to-drink brands to sales and marketing talent acquisition for beer, spirits, and soft drinks, we connect clients to top-tier professionals across sales, marketing, distribution, and drink executive search mandates. For actionable advice on attracting the best, check out top-10 food & drinks talent tips.

What Is Drinks Recruitment?

Drinks Recruitment Services Explained

Drinks recruitment services span the full commercial and operational spectrum - from on-trade and off-trade sales to marketing, supply chain, and executive leadership. At Advocate Group, our specialist talent partners focus exclusively on the beverage sector, tailoring each search to your category, channel strategy, and growth ambitions.

Beverage Industry Recruitment Focus

Our beverage industry recruitment team combines sector knowledge with real-time market data. Whether you need marketing experts or supply chain leaders, Advocate Group’s targeted sourcing uncovers passive candidates and active talent alike. 

How to Recruit Top Beverage Talent?

RTD Recruitment Best Practices

RTD recruitment demands specialist insight into ready-to-drink formulations, brand positioning, and consumer trends. We vet candidates on technical expertise and cultural fit, ensuring your team benefits from proven RTD cocktails talent. 

What Services Do Drinks Recruitment Agencies Offer?

Commercial Sales & Marketing Recruitment for Drinks Brands 

Driving category growth in a competitive market starts with commercially astute talent. At Advocate Group, we recruit high-performing sales and marketing professionals across the drinks industry - from National Account Managers and Trade Marketing Leads to Category Managers and Brand Directors. Our insight-led approach ensures every hire aligns with your channel strategy, brand positioning, and long-term commercial goals.

Drink Executive Search & Beverage Supply Chain Recruitment

Our drink executive search targets C-suite and director roles, while beverage supply chain recruitment focuses on procurement, logistics, and operations leaders. We deliver curated shortlists that meet both technical and strategic requirements. 

Why Choose Advocate Group for Drinks Talent?

Proven Beverage Network & Industry Insights

With decades of beverage recruitment experience, Advocate Group’s network spans distilleries, breweries, RTD startups, and corporate brands. We combine that reach with sector insights to advise on hiring trends and salary benchmarks. 

Specialist RTD Cocktails & Drinks Industry Recruitment 

Our specialists in RTD cocktails, spirits, beer, and soft drinks recruitment bring deep category connections. They source talent versed in innovation, consumer engagement, and regulatory compliance — giving you a competitive edge.

FAQs

Q: What is drinks recruitment?

A: Drinks recruitment focuses on sourcing talent across beverages -RTD, supply chain and executive roles.

Q: How to recruit top beverage talent?

A: Use targeted sector networks, technical assessments and industry-specific sourcing channels.

Q: What services do drinks recruitment agencies offer?

A: Executive search, search & selection, project staffing, contract hires, and market intelligence.

Q: Which sectors do you cover?

A: RTD cocktails, coffee, alcoholic and non-alcoholic beverages, and distribution.

Did you know, we are also experts in Beauty & Cosmetics recruitment, Consumer Packaged Goods recruitment, Drinks recruitment, Fashion recruitment, FMCG recruitment, Food recruitment, Health & Wellbeing recruitment, Homeware recruitment and Toys & Games recruitment? You can view all of our recruitment specialisms to find the team that’s best for your needs or you can browse all of our current FMCG and Retail Sector jobs.

Active jobs

Key Account Manager -

London
London
£40k - 45k per year + Bonus + Travel Allowance
The Advocate Group is proud to be partnered with a global premium spirits business, home to an iconic portfolio of award-winning brands. They are looking for a Key Account Manager to drive distribution, visibility and activation across key On Trade accounts throughout London. This is a fantastic opportunity for a commercially minded sales professional who thrives on building lasting customer relationships and bringing premium brands to life in the hospitality sector.

National Account Manager - Contract Catering & Travel and Leisure

Haydock
Merseyside
Market related
As the business continues to grow, they're looking to appoint a commercially driven National Account Manager to take ownership of a portfolio of major Contract Catering customers while accelerating growth across the Travel & Leisure channel.

New Business Account Manager

England
London
Market related
We're partnering with a well-established, family-owned drinks business that's creating a brand-new commercial position focused entirely on winning new business across the UK's Out of Home market. This isn't about inheriting an account base or maintaining existing relationships-it's about identifying opportunities, building partnerships and driving growth. The Role Reporting into the Head of OOH, you'll be responsible for identifying, targeting and securing new end-user business across a broad range of channels, including Foodservice, Convenience, Hospitality, Leisure, On Trade and Specialist Retail.

National Account Manager - Grocers

Newton-le-Willows
Merseyside
Market related
We're proud to be exclusively partnering with Aimia Foods on a key hire within their Commercial division. The team behind well-known brands such as Drink Me Chai, Horlicks, Bubbleology, Shmoo and Galaxy Hot Chocolate, Aimia has been developing drinks loved by consumers across retail and foodservice for decades. We're proud to support their next phase of growth by connecting them with the talent that will help drive it forward. As part of continued growth within the Retail division, Aimia is now looking to appoint a National Account Manager to take ownership of Grocery accounts driving distribution, profitability and flawless in-store delivery.

National Account Manager

Clapham
London
£55k - 65k per year
This is an opportunity to join a premium British drinks brand that has built a strong reputation for quality, heritage and craft. With growing demand across wholesale and foodservice, the business is investing in its commercial team to accelerate distribution and become a standout premium choice within the Out-of-Home channel. This is a high-impact role focused on unlocking distribution, building strategic partnerships, and positioning the brand as a go-to premium choice within the UK wholesale and foodservice landscape.

National Account Manager

Manchester
Greater Manchester
£50k - 55k per year
This is a high-impact role within a fast-moving FMCG environment where execution, pace and commercial thinking genuinely matter. You'll take full ownership of key Discounter & Convenience accounts driving distribution, profitability and flawless in-store delivery.

Sales Account Manager - North Wales

Wrexham
Wrexham
Market related
We are working with a drinks wholesaler who are looking for a passionate and driven Business Development Manager with a love for the On Trade and strong relationship-building skills to join their continued growth. This is an ideal opportunity for someone with a background in hospitality or the drinks industry looking to move into a field-based sales role within the On Trade sector.

Sales Account Manager - North West

Liverpool
Merseyside
Market related
We are working with a drinks wholesaler who are looking for a passionate and driven Business Development Manager with a love for the On Trade and strong relationship-building skills to join their continued growth. This is an ideal opportunity for someone with a background in hospitality or the drinks industry looking to move into a field-based sales role within the On Trade sector.

National Sales Manager

England
Remote
£65k - 80k per year
This is an opportunity for a commercially driven sales professional to take an award-winning premium spirits brand to the next level, opening doors, winning listings and driving growth across the UK market. Backed by recent investment and ambitious growth plans, the business is entering an exciting new chapter, with significant opportunities across retail, wholesale, premium on-trade and international markets.

Category & Insights Manager - 12 Month FTC

Haydock
Merseyside
Market related
Do you want to work for a world-renowned soft drinks brand that is a pioneer in the industry? Are you passionate about turning data into compelling stories that influence strategy and drive commercial growth? The Advocate Group are proud to be partnered with a heritage soft drinks brand renowned for its iconic portfolio of beverages. We're looking for a Category & Insights Manager (12 Month FTC) to play a key role in uncovering growth opportunities, shaping category strategy, and deliver insight-led recommendations across the business.

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