Our Team

Discover the Advocate Group team specialist recruitment consultants, dedicated to placing top talent in consumer product, FMCG, and CPG sectors. As your recruitment team UK partner, we bring together our recruitment experts from diverse backgrounds, including executive search, talent insights, and DE&I leadership.

Who Are the Members of the Advocate Group Team?

Profiles of Our FMCG Recruitment Consultants

Our FMCG recruitment consultants combine category knowledge with extensive market networks. Each consultant specialises in areas such as food, drink, or personal care, ensuring we source candidates with exact sector experience. You’ll work directly with industry specialists who understand your unique hiring challenges.

Executive Search Team Advocate Group Overview

Our executive search team comprises senior recruiters with proven track records in board-level and C-suite hires. They partner closely with your leadership team to define role requirements, assess cultural fit, and deliver bespoke talent acquisition strategies.

What Experience Do Advocate Group Team Members Have?

FMCG & CPG Industry Expertise & Track Record

Across the consumer product sector (including FMCG and CPG assignments), our consultants have placed countless candidates into roles spanning marketing, supply chain, commercial, and R&D. That experience means faster time to hire and stronger retention for your business.

DE&I Credentials and Success Stories

Our DE&I experts design inclusive recruitment campaigns and measure impact through diversity metrics. Success stories include building balanced shortlists and driving a 30 per cent increase in under-represented hires for major consumer brands.

How Is the Advocate Group Team Structured?

Recruitment Team UK Organisational Model

We operate a flat hierarchy to ensure agility. Day-to-day, you’ll liaise with sector specialists in a recruitment team UK model that keeps communication clear and processes efficient.

Collaborative Specialist Teams by Sector

Our consultants work in cross-functional pods aligned to FMCG, CPG, beauty, food, drinks, fashion, health & wellbeing, homeware, and toys & games. Each team shares market intelligence and candidate pipelines, meaning you benefit from combined expertise and a broader talent pool. 

Why Our Recruitment Consultants Stand Out

Deep Sector Networks in Food, Drinks & Beauty

With decades of combined experience, our team holds relationships with key hiring managers, passive candidates, and industry bodies. Those deep sector networks translate into exclusive access to high-calibre talent. 

Proven Talent Acquisition Results

From permanent placements to contract hires, our consultants deliver measurable outcomes: reduced time-to-hire, improved retention rates, and enhanced employer branding. That track record proves why Advocate Group team members are trusted by leading consumer brands. 

FAQ

Q: What expertise does the Advocate Group team have?

A: Our team brings decades of experience in FMCG, CPG, food & drink, beauty and more.  

Q: How is the team structured?  

A: We have leadership, sector specialists and talent insights professionals.  

Q: How does Advocate Group ensure DE&I?  

A: Our DE&I experts integrate inclusive practices in every search.  

Q: How can I connect with a team member?  

A: Profile pages and direct contact links are available below.    

 

Meet the team

Chris Dickenson

Chris Dickenson

Co-Founder - Advocate Group
Ciara Barr-Hall

Ciara Barr-Hall

Principal Talent Partner
Emma Cuffe

Emma Cuffe

Talent Specialist
Erin Wynne-Woodhouse

Erin Wynne-Woodhouse

Talent Manager
Evie Coates

Evie Coates

Principal Talent Partner
John Carr

John Carr

Lead Talent Partner
Kayleigh Norcross

Kayleigh Norcross

Senior Talent Manager
Kieran Tudsbury

Kieran Tudsbury

Executive Talent Partner
Roxy Gadd

Roxy Gadd

Principal Talent Partner
Victoria Winter

Victoria Winter

Principal Talent Partner
Will Cattell

Will Cattell

Lead Talent Partner
Richard Horsfield

Richard Horsfield

Senior Talent Partner
Shelley Burnand

Shelley Burnand

Lead Talent Partner
Ellis Mullaney

Ellis Mullaney

Executive Talent Partner
Nathan Collinson

Nathan Collinson

Lead Talent Partner
Ollie Alford

Ollie Alford

Senior Talent Partner

News Hub

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June 05, 2026

FMCG Recruitment Agencies UK: The SME and NPD Company Hiring Guide

How UK SMEs and NPD food brands find specialist FMCG recruitment partners. Practical guide to working with agencies that understand challenger brand hiring.
April 05, 2026

How to Identify Real Revenue Ownership Experience in CPG Candidates

This guide provides a framework to spot the definitive signals of a commercial mind, particularly for roles like national account manager CPG positions focused on the grocery channel.
February 16, 2026

Commercial Director Recruitment London: Sourcing Leaders in Park Royal’s FMCG Ecosystem

Hire a Commercial Director with proven FMCG experience. We recruit revenue leaders from London's Park Royal and Greencore ecosystem to drive your growth.
February 16, 2026

Commercial Director Recruitment Manchester: Sourcing FMCG Leaders in Trafford Park & Media City

Hire a Commercial Director with proven FMCG experience. We recruit revenue leaders from Manchester's Trafford Park and MediaCityUK to drive your commercial growth.
January 21, 2026

Commercial Director Recruitment Liverpool: Sourcing FMCG Leaders in Merseyside

Hire a Commercial Director with proven scaling experience. We recruit revenue leaders from Liverpool's Knowledge Quarter and Baltic Triangle to drive your FMCG growth.
December 19, 2025

What is a Commercial Director? (FMCG Career Guide)

A comprehensive guide to the Commercial Director role in FMCG. We cover core responsibilities, P&L ownership, salary expectations (£85k-£160k), and the career path to C-Suite.
November 28, 2025

UK Commercial Director Salary Benchmarks 2025/2026: FMCG Guide

Recruiting senior commercial leadership in the FMCG sector has shifted from a general talent war to a sniper's pursuit of specific, high-value skill sets. You face a market where traditional commercial experience is abundant, but the modern necessity for digital fluency and Revenue Growth Management (RGM) is scarce. This guide provides the data required to navigate these compensation difficulties and secure the leadership needed to drive margin growth in a volatile economy.
October 19, 2025

The Guide to Hiring a Commercial Director in FMCG: Securing Revenue Leaders in 2026

Hiring a Commercial Director in the UK FMCG sector is currently an exercise in high-stakes risk management. You are facing a market where the definition of "commercial leadership" has fundamentally shifted from volume-driven account management to profit-centric Revenue Growth Management (RGM). The gap between a candidate who simply manages retailer relationships and one who optimises trade spend across omnichannel networks is the difference between stagnating margins and sustainable growth.
September 18, 2025

How to Build an Elite Team: 10 Proven Best Practices for Recruiting Beauty Sales Talent

Master beauty sales recruitment best practices to attract, hire, and retain top cosmetics reps — strengthen teams and drive brand growth.
June 02, 2025

New Data: The Guide to 5 Candidate Demands in Consumer Product Hiring

In the competitive consumer product talent market, meeting candidate expectations isn’t a nice-to-have – it’s central to driving commercial impact.
May 11, 2026

Why CPG NPD Projects Stall and the Hire That Fixes It

Stalled NPD projects rarely fail because of bad ideas — they fail because no single hire owns the critical path from concept to shelf. This article diagnoses the diffused-accountability problem that quietly erodes CPG innovation pipelines, defines the development manager skillset that actually fixes it, and gives you a three-step screening process to test for genuine critical path ownership at interview. Built for CPG leaders rebuilding their NPD function or hiring a development manager, NPD manager, or innovation lead.
May 06, 2026

Why CPG Category Management Talent Is Becoming Harder to Find

Category management has shifted from a sales-support function to a data-led discipline — and the talent market hasn't caught up. This article explains the structural reasons CPG category recruitment is getting harder, why retailer partnership experience and predictive modelling skills are now non-negotiable, and how to redesign your hiring process to source from the data-fluent talent pools that actually deliver. Written for hiring directors building category, shopper insights, and demand planning teams in modern CPG.